Two Types of Traffic: Targeted and Non-Targeted.

You may already know that there are two types of traffic: targeted and non-targeted.

Targeted traffic consists of people who are interested in your product or service and would be more likely to spend money to get it from you.

Non-targeted traffic consists of the rest of the world. These individuals are not interested in buying what you have and, therefore, will not part with their cash for it.

Obviously, it's the targeted traffic that we're interested in. We don't care about nor do we want to spend any time trying to convince the non-targeted group into buying from you. You'll be wasting your time and theirs.

You should also know that the "targeted traffic" group can be further divided into two groups:

•prospects that you go after, and
•prospects that seek you out!

Let me illustrate this using an offline example...

Imagine that you've been given a list of prospects who have previously shown interest in purchasing the kind of product you are selling. Now...if you decide to sell your product door-to-door by visiting these prospects, you're going to them...on your time. (The same applies if you use telemarketing strategies to call them.)

Instead, if you have a store at the mall that prospects come to, they're seeking you out...on their time.
So, while both groups of prospects above are targeted, the second group is obviously easier to sell to because they are taking the initiative to look for you, and they are usually ready to buy!
In the online world, these prospects are the ones who visit search engines, shopping sites, eBay, etc. They are already out there "looking", searching for what they want. They are ready, or at least more inclined, to spend their money!

So how do you get targeted traffic?

Long tailed keywords in your articles and website.

Best place to get keyword research is Seobook.com. 

It's free to join and an excellent keyword research tool.